Autor: Migliore+Servetto Architects

Ico Migliore e Mara Servetto, Migliore+Servetto Architects, conceive projects on different scales, places interpreted as active interfaces, tools of elective communication between companies/institutions and the public, able to combine the lightness of design with a great scenographic effect so as to establish a memorable experience.

They were awarded with the ADI Compasso d’Oro 2014 and 2008, four Honorable Mentions ADI Compasso d’Oro, the German Design Award (Ger), two FX Interior Design Award (UK), ten Red Dot Award (Ger), the Annual Exhibit Design Award (Usa) and the International Design Award (Usa).

In the field of interior design they designed the new Mondadori stores in Italy, the concept store “Experience Space” for Bticino, the Luceplan store in Milan and several temporary stores for Max Mara in Japan and China while, among the recent museum projects “Leonardiana. Un museo nuovo” inside the historical Castello di Vigevano, the Savings Museum for Intesa Sanpaolo Bank in Turin and the new “Chopin Muzeum” in Warsaw.

They realized numerous exhibitions in Italy and abroad, among which: the exhibit “Picasso” at Palazzo Reale in Milan; the set up for the exhibition of “La Madonna della Misericordia” by Piero della Francesca at Palazzo Marino in Milan; the exhibition and installation “B&B Italia / The perfect density” for the 50th anniversary of B&B Italia at Triennale di Milano; the exhibition “From the heart to the frontiers of the universe” for ASI – Agenzia Spaziale Italiana in Tokyo; the travelling exhibition “Coats! 60 Years of Italian Fashion” for Max Mara (Berlin, Tokyo, Beijing, Moscow); the total project “Beijing Design Fair” in Beijing.

They are ‘creative advisor’ of the “New Egyptian Museum” in Turin for which they designed the logo, the coordinated image, the exhibition system and the set up of six thematic rooms.

In May 2014 they won the competition for the permanent exhibition of ARCADI, the new Design Museum for Compasso d’Oro ADI Collection in Milan in the spaces of the ancient Enel electric plant.

They realized urban design project with Italo Lupi: for Torino 2006 Winter Olympic Games, the  “Look of the City”; the lighting installation of white, red and green light on the Mole Antonelliana for the 150th Anniversary of unification of Italy; for Expo 2015, they designed the installation “Flags Boulevard» in the city centre in 2011.

At the present, they’re working in the city of Busan in South Korea, to requalify a waterfront area along 5 km of abandoned railway.

Ico Migliore and Mara Servetto are professors at the Politecnico di Milano where, until 1993, they worked alongside Achille Castiglioni. Both of them are visiting professors in Japan, Ico Migliore at Tokyo Zokei University and at Kuwazawa Design School in Tokyo, Mara Servetto at Joshibi University of Tokyo.

Ico Migliore, for his experitse in the field of exhibition design, was selected as one of the nine jury members of the (BIE) Official Participants Awards Expo Milan 2015.


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