Autor: Thirty Nine

BRAND MISSION

In 2021, THIRTY NINE was established in Shanghai as an innovative space design company dedicated to the full-life cycle of commercial design. Rooted in sustainability as a core philosophy, the company strives to create spaces that balance cutting-edge aesthetics with a strong sense of social responsibility. Drawing inspiration from the «eternal life» ability of Turritopsis nutricula, THIRTY NINE aims to continuously evolve through self-improvement, empowering clients across the globe.

With the mission of «creating more memories for the world through design,» THIRTY NINE aims to help all consumers build their unique memories through commercial spaces, deepening their connection with more brands. From bakery and dining to beverage and retail, THIRTY NINE’s service areas have expanded year by year, covering major global brands and consistently leading the industry with excellence and innovation.

BRAND BIRTH STORY

Entering the second decade of the 21st century, we embraced the era of artificial intelligence (AI). This era not only brought rapid technological advancements but also created numerous unprecedented commercial opportunities and challenges. In this transformative context, how brands can stand out in fierce competition and create more sustainable value through design became a key issue for many companies to consider.

Deep in the ocean, there exists a creature that seems to embody profound wisdom and vitality—the Turritopsis nutricula. This remarkable organism continuously reverses the aging process and decay, absorbing nutrients from the ocean during its juvenile stage to enter a new cycle of life. This endless life cycle achieves a unique form of entropy reduction, reaching a kind of timeless «eternal life.»

It is the essence of this natural phenomenon, with its spirit and ecological wisdom, that led to the birth of THIRTY NINE.

THIRTY NINE’s vision is to use design to strengthen the connection between brands and consumers.

Based on trust with partners and balanced contact with clients, the company gained immediate recognition from market partners and consumer approval in a short period；By fully understanding commercial projects, team members working together, and highly professional operational standards, THIRTY NINE has established a mutually beneficial mechanism where design creativity and business value complement each other. This enables all brands to provide sustainable consumption experiences for their offline stores.

THIRTY NINE believes that in the future, «people» will ultimately be the purpose of commercial activities, and the true experience of consumers should always be the core value of every brand.

EMPATHY：Understanding and sharing the needs and emotions of our clients.

INCLUSIVITY：Embracing diverse perspectives to spark creativity.

EFFICIENCY：Delivering outstanding service while optimizing operations.

The brand color is a shade of blue-purple, inspired by the depth of an ocean where the Turritopsis nutricula dwell. It symbolizes the boundless origins of life and reflects the profound meaning behind THIRTY NINE’s philosophy.

Number 3 and 9 hold significant meanings in Chinese philosophy: 3 represents the origin of all things, while 9 signifies completion and the end of a cycle. The transition from 3 to 9 mirrors the natural process of life, marking progress from tradition to innovation, now and into the future. In today’s rapidly evolving technological landscape, THIRTY NINE remains steadfast in its commitment to sustainable development, driving its creative endeavors.

In the future, the brand will continue to focus on innovating space design, creating more immersive experiences that are rich in memories and depth for people.