Sensorial Exhibition Design, por Roca Gallery

The value of culture in our society seems to be relentlessly fading into nothingness. The tools that were supposed to awaken our curiosity appear to not completely resonate with young people today. Without knowledge comes indifference, and then: oblivion. The educational system should bring culture—in all its forms—closer to us. But instead, at times it feels like it’s perpetuating this disinterest. However, now with our endless technological advances, such as data visualization, virtual reality and apps, we have the opportunity to strengthen the significance of culture by making it accessible to all of us. This also applies to exhibition design.

The way culture is communicated dictates the importance we attach to it. The educational system, with its respective evaluation methods presents culture as a one-way discourse by which to contemplate it, but without providing us with a methodology that allows interaction.

One of the principal ways of consuming culture has always been in museums. However, in our fast-moving society, the traditional museum increasingly seems to be alienated from contemporary reality, lacking an understanding of the language of the younger generations. All too often they are places where we are mere spectators.

This document was first published in www.rocagallery.com.

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