Autor: Leaping Creative

Leaping Creative is a branding design consultancy. Our team is formed with designers from various background including business research, retail space design, visual design, interactive installation and material study, together to help our clients build unique customer experience.

Zen ZHENG / Founder, Design Director of Leaping Creative

Graduated with a degree of BA (Hons) Product Design from Central Saint Martin College of Art and Design, University of the Arts London, Zen Zheng has worked in London in different fields including product design and branding sector. His mixed working experience gave him a multi-dimensional perspective on design, and the belief that a good design should be both creative and problem solving. Zen founded Leaping Creative in 2010, and was awarded ’40 Under 40 Chinese excellent designer’ in 2017.

Notas
Architecture Recreational buildings China
18.9.2020

Forest for Rest

Leaping Creative
Young urbanites in China are generally suffering from mental and physical exhaustion brought by various pressures, such as from work and their families. In addition, nightclubs, karaoke, video games and other de-stressing and entertainment activities are consuming their remaining energy. Traditional foot bath therapy, which originates from Traditional Chinese Medicine and has a history of more than a thousand years, may offer them a new option for quick refreshment.
Architecture Local and Malls China
27.8.2020

Heytea Lab Guangzhou

Leaping Creative
Since 2018, HEYTEA’s young and cool DNA has been going deep into consumers’ minds through working with different designers to give each of its stores a distinctive image. Currently, the brand is continually exploring new themes and design styles for its new stores, with a view to opening up new possibilities to revitalize traditional Chinese tea culture.

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