26.12.2017

Milk. Black. Lemon.- Flagship shop of Gogo-No-Kocha

A Tea House Where Tea Inspires Everything.

This concept store was launched recently by Kirin Gogo no Kocha, one of Japan’s leading black tea brands. In contrast to the world of coffee, where there seems to be a constant stream of new concepts, not much happens in the world of tea. This shop was designed as a place to start making black tea news.

In order to create a novel space completely different from the typical chic, subdued tea salon, we turned to tea as the inspiration for all aspects of the design. The colors used in the classic herringbone flooring represent black tea and tea with milk. The potted plants are tea trees, the chairs are upholstered in leather the color of tea with milk and tea with lemon, and the other furniture and finishes also feature a tea-inspired palette. The red color is taken directly from Kirin’s tea packaging, while the cushions are dyed with three types of black tea leaves. The “tea lights” in the seating area and above the tea servers use Japan’s world-class food modelling technology to meticulously recreate the many variations on black tea served at the shop, including carbonated tea drinks, fruit tea drinks, layered teas, and of course tea brewed from various leaves. The tea house is literally illuminated by the many colors of black tea.

Nothing in the shop—including the hanging chairs in shades of milk and milk-tea—resembles what one might find in a typical tea salon, but everything is inspired by tea. It’s all designed to offer a relaxing new kind of black tea experience.

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