17.4.2019

A Space for being

Google presents A Space for Being at Salone del Mobile Milano following its debut exhibition Softwear in 2018.

In a multiroom installation at Spazio Maiocchi, A Space for Being will explore the field of neuroaesthetics and how different aesthetic experiences have the potential to impact our biology and well-being. Each room will be unique in design, build, and furnishings, as co-created by Google’s Vice President for Hardware Design, UX, and Research, Ivy Ross, in collaboration with Muuto’s Design Director, Christian Grosen; Reddymade Architecture and Design Studio Founder and Principal, Suchi Reddy; and Executive Director of the International Arts + Mind Lab at Johns Hopkins University, Susan Magsamen.

A Space for Being is the continuation of Google’s 2018 Softwear exhibition, which brought to life the sensorial experience of hardware. This year at Salone del Mobile Milano, Google continues to explore how thoughtful design can impact all of us in a myriad of ways. Informed by neuroaesthetics, an interdisciplinary field of study that strives to
understand how the brain responds to aesthetic experiences, Google’s Ivy Ross, Muuto’s Christian Grosen, and Reddymade’s Suchi Reddy developed A Space for Being as an interactive installation that incorporates diverse stimuli.

As guests enter the exhibit, they will be outfitted with a specially made wristband that measures specific physical and physiological responses. They will then visit three rooms incorporating unique design experiences including furnishings, artwork, colors, textures, lighting, sounds, and scents, created in consultation with Susan Magsamen from the International Arts + Mind Lab at Johns Hopkins University, Brain Science Institute.

At the end of the exhibit, guests will receive a customized report suggesting which space they felt “most comfortable” or “at ease” in based on their real-time physiological responses.

Incorporating neuroaesthetic principles, the exhibit also includes Google’s thoughtfully designed hardware products and specially curated Muuto furnishings, as well as  interior and architectural designs by Reddymade. Google’s exhibit showcases our unique responses to the world around us and the sensory experiences we all encounter on a daily basis. A Space for Being continues the conversation into how human-focused design can impact our well-being.

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