13.1.2014
Axel Springer Campus
Located on the historic site of the border between West and East Berlin the building will breathe new life into one of the last remaining building plots of the former no-man’s land, and unify the diverse surroundings in a new vibrant urban center.
The new Axel Springer Media Campus will be a significant addition to the headquarters in Berlin Mitte. Not only will it double the size of working space in the headquarters – it will bring together a new array of digital media subsidiaries and create a unified and Axel Springer Campus that blends seamlessly into the urban environment.
We propose a building that creates the optimum conditions for encounters and exchange between the various groups of users. Like a three dimensional neighborhood the building will bring together digital and traditional media brands, start-ups and established firms, entrepreneurs and employees and unite the activities of Axel Springer Campus with the public life of the city.