SVYATAYA

How did you get to know your customers? How did the collaboration work out? We have known Rustem, the founder of the brand, for a long time and have participated in the development of some stores. When we decided to open a new space in Moscow at Petrovka 19, we asked him to develo a design concept for SVYATAYA’s flagship showroom, which would stand out among other showrooms and reflect the brand’s personality.

The main idea of the space

The idea of the space is a harmonious combination of contrasts, where the LED station and the idyll of geometry on the walls create a unique interaction. The brevity of the space does not exclude its richness and brightness, on the contrary, the central zone with LED station adds timeless elegance.

Interesting solutions in the interior

In the center of the interior stands out a light station that attracts attention with its smooth shimmering colors, creating an exciting atmosphere. This element turns the whole interior into a unique art space, where every detail plays its role in creating an inspiring aesthetic. Behind the steichen there are soft panels of bouclé fabric, which complement the interior, acting as an accent and giving it additional comfort and coziness. The result is an impressive and unusual image that invites guests to immerse themselves in a world of light and color, filled with inspiration and emotion.

An impressive element of the space is the light ceiling, which immediately catches the eye upon entering. This original approach not only provides even lighting, but also creates a stunning visual effect, as if welcoming visitors with its light and harmony.

The fitting rooms add extra charm and delight to the atmosphere. They are completely covered in soft bouclé fabric, which creates a unique tactile feeling of coziness and comfort. In the fitting room you are greeted by an elegant mirror, which is illuminated from all sides and creates an infinity effect. This is not just a space for fitting, but a real oasis of comfort, where each guest can find inspiration and create an individual image for any evening.

The space attracts attention with its many mirrors, especially those placed opposite the fitting rooms, creating the impression of a boundless labyrinth. They invite the visitor to open the curtains and scrutinize the clothes from all sides. The light profiles embedded in them are equipped with LED strips; they not only correspond to the geometric design concept, but also eliminate excessive shadows in the photographs.

We have also carefully considered lighting scenarios that have become an integral part of our concept, giving the interior an eye-catching appeal all day and night. From the outside you immediately notice the impressive lighting, and in the evening the store takes on a special charm. The flexibility of the lighting settings allows us to create amazing visual effects. For example, by turning off the main light, we illuminate the reception area with multi-colored shades, attracting the attention of passers-by. The intriguing play of light and shadow inside the store involuntarily attracts attention. An alternative lighting scenario creates a soft and diffused glow, filling the front of the room with a cozy atmosphere.

The lighting solutions we have developed not only provide comfortable lighting for visitors, emphasizing textures on vertical surfaces, but also create positive emotions, instantly engulfing a person upon entering the showroom – a memorable visual solution.

Final word

Monochrome shades in the showroom concept have created a harmonious and stylish space where each element of the interior retains its individuality. It is cozy and modern thanks to the details that fit into the general atmosphere. The project was completed successfully thanks to joint efforts and creative inspiration, turning the showroom not only into a place for new collections, but also into a unique space reflecting the bright personality of the brand.