3.4.2020

Cat Person

Benjamin Hubert of experience design agency LAYER has designed a collection of cat furniture for New York-based start-up Cat Person.

Cat Person is a new brand committed to strengthening the relationship between cats and cat persons from the entrepreneurs behind successful subscription shaving company Harry’s. The Cat Person collection comprises Mesa Bowl, a modular feeding station, and Canopy Bed, an adaptable 3-in-1 cat bed.

Cool Cats

Studies show that around 35% of pets in the US are owned by millennials, and the majority of cat persons are found in cities. It is important for this market to have cat accessories that reflect their own style. LAYER examined the unique wants and needs that inform feline behaviour, collecting a number of user insights to drive the new products. The resulting collection is playful and expressive with an emphasis on inviting materials and adaptability.

The sculptural, softly geometric forms and bright “mix and match” colours have been designed to fit easily into contemporary home interiors, and to be proudly displayed by cat persons in the home and on social media.

Sleeping Easy

Canopy Bed is a simple yet inspired 3-in-1 cat bed that responds to feline behaviours, while also offering opportunities for engagement from cat persons. Most cats will sleep up to 17 hours each day, with kittens and older cats napping for even longer. As such, it was important to provide a sleeping area that could adapt throughout the day.

Based on these insights, the bed provides a warm space for the cat to retreat into. There are three options for configuration of the canopy to fit a cat’s mood – whether they want to hide away, feel protected, or lounge openly.

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The circular footprint of the memory foam cushion snugly accommodates the naturally curved sleeping position of a cat, and the durable felted PET material can withstand cat “kneading” and scratching behaviour. Canopy Bed is available in three different colourways: Jungle, Tundra, and Savanna.

Feeding Time

Mesa Bowl is a modular cat feeding station that offers a comfortable setting for cats to feed from, celebrating their uniquely feline character. The rounded bowl, made from durable non-BPA plastic, sits atop a sculptural stand, avoiding the need for cats to crouch or hunch. The shallow bowl is designed to accommodate cats’ facial profiles so they can eat without agitating their whiskers, a condition commonly known as “whisker fatigue”. The bowl and stand sit on a semi-rigid plastic placemat tray that makes it easy to clean the feeding area. The feeding station “grows” with the cat as the bowl can be used directly on the tray for a kitten or on the stand for adult cats.

The elegant arrangement of the food bowl and stand takes its design cues from premium homewares, offering an easy-to-clean and durable product that cat persons are proud to display in their homes. Mesa Bowl is available in three colourways: Jungle, Tundra, and Savanna.

About Cat Person

Cat Person is a new brand committed to strengthening the relationship between cats and cat persons by delivering cat care essentials – including food, treats and products – that are specially made for the unique needs of cats, and thoughtfully designed for their people. Its extensive line of flavorful food and treats have simple and clean ingredients that cats love, with the high-protein nutrients they need. Cat Person also offers sleek bowls and furniture that are tailor-made to a cat’s anatomy and the modern cat person’s aesthetics. By putting modern feline lovers at the center of their research, design, and marketing processes, Cat Person is prioritising the unmet needs of this fragmented, US$75 billion pet market and flipping the script on the stereotype about cat owners. Cat Person was founded by Jimmy Wu and Lambert Wang in March 2020 with the support of Harry’s, and is headquartered in New York City.

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In our words

“With Cat Person, we saw an opportunity to disrupt a market underserved by good design with a collection of products to connect with a new generation of cat owners. The collection is based on extensive research into cat and cat owner behaviours to find new insights that have driven innovative features. The resulting collection not only meets the specific needs of domestic cats, but also seamlessly integrates into the home life of owners and offers an opportunity for them to celebrate their feline friends.”Benjamin Hubert, Founder LAYER

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